We Don’t Want Your Email Address –
We Want You to Have Ours
I hate when sites, or even brick and mortar stores, insist on my email address. Therefore we will never, ever, require you to give us your email address or contact information to access content on this site (the Keller Williams site linked to from here will eventually require an email registration to view details on properties listed. We do not have the ability to change that although the number of views is set as high as possible).
Almost all business websites, including real estate sites, have a high level goal of capturing your contact information so they can then put your email into the automated marketing machines. They then dun you with email hoping to send you junk that someday happens to catch you at the right time. I guess it works, as everybody does it, but we won’t.
Our goal is to provide content at our website, and business services that get our contact information into your address book. We measure our success by the number of people that remember us, not by the number of email addresses we collect. If you give us your contact information because you want us to contact you, we will, personally, and quickly. Not with the auto-bot marketing machine, but a personal quick response from the Kradel Team. That is Reality in Motion.
That above is a core message of this post, but I can’t help but digress into the whole email mess. I absolutely cannot stand unsolicited email, I unsubscribe to everything. Pretty much without exception. Probably shouldn’t admit to this, but if I must give an email to a physical business, I usually give them my wife’s, she doesn’t seem to mind junk mail 🙂 .
Keep a couple of things in mind before you willingly give your email address to someone. It generally is at least ½ of the information required to log into accounts. Think of all the stores or online businesses that require you to use your email as your login? If you use gmail or an outlook account, that email may be the doorknob to your whole online identity. Yes the password is the lock, but that can be picked. So please think twice before handing out your email address.
One final word, yet another slight turn in this post, If you use an email that supports 2-step login, you should enable it. It’s not the silver bullet but it will go a long way to making sure no unauthorized person accesses your account.