Raisin Cookies Are Evil
Raisin cookies are evil. Plain and simple. It’s not that raisins aren’t good as stand-alone out of those little red snack boxes. They can actually be good. Okay, I admit it. I’m not a huge fan of raisins, but that’s mostly a texture thing and not taste.
Why Raisin Cookies Are Evil
But why are raisins evil? Simply because they aren’t chocolate. There is absolutely nothing worse than grabbing a cookie, expecting it to be the king of cookies, the chocolate chip (CC), and then bite into it only to find out they are raisins. It’s all about expectations. And being extremely disappointed when they aren’t met. If raisin cookies (RC) looked like raisin cookies you could politely pass them by and find a real dessert. My daughter made the cookies in the picture, and yes, I think you can probably tell which is which, but only because you are looking. If RCs were at the cookie table, let’s say at a reception in a fire hall in rural Western Pennsylvania, you wouldn’t study them, you would pick them up thinking they were CC. Then, as noted the big letdown hits.
Living Up to Expectations
That’s why RC are evil. They hide what they are, then don’t live up to your expectations. That is a recipe for hard feelings and bad experiences. This may seem like a silly analogy, but when you deal with the Kradel Team we want to be a CC not a RC. One of our core principles is to represent exactly what we are through clear communications. We don’t engage in automated spam, we deal with you personally. Whenever we meet you, will be sure to follow up with clear, written, and personal communications. Not a pasted template of a generic process, but actionable steps for you and for us. We refer to that as the Action Plan. The plan may have items for you or it may have items for us, or both. But it will be written so expectations are understood, and as a way to verify that we were listening to you when we met.
Here is a novel idea, we’ll answer the phone when you call. We’ll respond to email in a timely manner, we’ll use text messaging, Slack, Skype, whatever works for you, will work for us. (Ok I will admit we are not into Apple technology, so no Facetime).
That is Reality in Motion, a nice tasty chocolate chip cookie, exactly what you thought you were going to get.